Sign in

What Brands Need to Know about Influencer Marketing, from an Influencer.

Photo by Jake Brewer for Abercrombie

The most popular DM I get on Instagram asks how some as ordinary as me, with less than 10K followers, has worked with major brands like Gillette, Abercrombie, Hint, Allbirds and more. I don’t blame them either, I’m just the guy who you sit next to in economics.

I actually stumbled my way into the business, and from a new perspective I can…