Jake Brewer

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I wrote an article nearly a year ago thinking I understood what it meant to be successful on TikTok. Last spring, TikTok was experiencing exponential growth like no other, and nothing has slowed down: users, trends, and for sure, the hours I’ve spent on the app.

Now, I’m reprising my role as TikTok insider with a new approach: the one you should follow. When it came to TikTok I never meant to be added to the next media house or pack up my things for L.A. I more so craved the overnight success that many artists have discovered using the…


This article is part of a series called “Self-Inflicted” where I finally face the barriers I consciously avoided or was always too afraid to resolve.

Zero-sum was a concept I originally only tied to math class… arguably my least favorite subject in school. But what was once a homework problem has now found its way into a real world application and explanation for the realities of the post-graduate nerves and epiphanies that have me thinking… if only I discovered this sooner… and, should I tell someone about this?

In the few weeks where I’ve set foot off-campus and logged on…


Groundbreaking, hosted by Jake Brewer, is now available on all streaming platforms.

More than 100 million Americans listen to a favorite podcast monthly. We’ve seen these numbers skyrocket over the past few years. I have theories as to why: Travel, time on the roads, growth of streaming platforms, and the simple expansion of shows, topics, and niche discussions the latest media trends dive into.

First, the actual accessibility to podcasts has grown through Spotify, Apple Podcasts, and other major streaming services. On average, we now listen to nearly 7 hours of podcasts a week. Have you said “Alexa, play my favorite podcast” yet today? Or, ask Siri. Podcasts are making your commute…


If you’re still refusing to or just haven’t made it around to signing up for TikTok yet, let me be your wake up call. It’s time. I’m also writing this to somehow validate the arguably excessive hours I’ve spent on TikTok in the past few weeks. I consider it research, but call it what you want.

I’ll be the first to admit I was a bit hesitant. I was working as an intern to help them launch in the Australian market when I realized it was the first platform that was… out of my demographic. TikTok originated as Music.ly, a…


I think we each go through many “pinch me” moments throughout our lives. Seeing my face on Spotify was one of them.

Now let me say, just about anybody can get their artist profile on Spotify now. There’s what seems like dozens of platforms that will send your latest music to arguably the top music streaming platform out there, at least for people my age. When you start as an artist though, you go through an internal conflict of imposter syndrome: the feeling you don’t belong where you are. Everybody puts on the facade of establishment, that they have an…


Photo by Jake Brewer for Abercrombie

The most popular DM I get on Instagram asks how some as ordinary as me, with less than 10K followers, has worked with major brands like Gillette, Abercrombie, Hint, Allbirds and more. I don’t blame them either, I’m just the guy who you sit next to in economics.

I actually stumbled my way into the business, and from a new perspective I can say it’s a lot easier, but also more difficult than you may think. …


College students are known for “scraping by” and often criticized for the “paycheck to paycheck” lifestyle. The reality is these conditions are consequences of modern systems, crippling student debt, and the increasing cost of living in urban cities especially. I’m not going to tackle these issues here because clearly I’m not qualified but these could all be stand-alone posts or projects of their own.

Simply, I want to address how being broke is a uniting factor among students, often the root of a joke, but something we aren’t raising enough red flags at. But, it’s a conversation I think must…


I’m about six months away from finishing my last exam, walking campus one final team, and leaving the place that defined the start of young adulthood. There’s a million articles you could read about how to prepare for college, but truthfully no one can tell you what to do or expect. Everyone’s experience will be different, but there’s a few virtues that I wish I would have accepted and embraced prior to moving to Boston just three years ago. If I met the person who nervously moved across the country with eagerness and excitement, I probably wouldn’t recognize them. I’ve…

Jake Brewer

22-year-old content creator and founder of FRNDLY, a media company promoting youth creative initiatives.

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