Published inSocial Media Success·Feb 2, 2021270,000 Views Later: My New Strategy for TikTok MarketingI wrote an article nearly a year ago thinking I understood what it meant to be successful on TikTok. Last spring, TikTok was experiencing exponential growth like no other, and nothing has slowed down: users, trends, and for sure, the hours I’ve spent on the app. Now, I’m reprising my…Marketing8 min readMarketing8 min read
Jan 24, 2021Self-Inflicted: Nobody Wins the Zero-Sum GameThis article is part of a series called “Self-Inflicted” where I finally face the barriers I consciously avoided or was always too afraid to resolve. Zero-sum was a concept I originally only tied to math class… arguably my least favorite subject in school. But what was once a homework problem…Entrepreneurship7 min readEntrepreneurship7 min read
Jul 7, 2020Everyone is Starting a Podcast in 2020. Here’s Why I Did.More than 100 million Americans listen to a favorite podcast monthly. We’ve seen these numbers skyrocket over the past few years. …Podcast4 min readPodcast4 min read
May 26, 2020Why I Finally Signed Up for TikTok… and What Brands Need to Know.If you’re still refusing to or just haven’t made it around to signing up for TikTok yet, let me be your wake up call. It’s time. I’m also writing this to somehow validate the arguably excessive hours I’ve spent on TikTok in the past few weeks. …Tiktok7 min readTiktok7 min read
May 20, 2020How Much I Make as a Spotify Artist, and the Secrets They Don’t Share.I think we each go through many “pinch me” moments throughout our lives. Seeing my face on Spotify was one of them. Now let me say, just about anybody can get their artist profile on Spotify now. There’s what seems like dozens of platforms that will send your latest music…Spotify6 min readSpotify6 min read
May 14, 2020What Brands Need to Know about Influencer Marketing, from an Influencer.The most popular DM I get on Instagram asks how some as ordinary as me, with less than 10K followers, has worked with major brands like Gillette, Abercrombie, Hint, Allbirds and more. I don’t blame them either, I’m just the guy who you sit next to in economics. I actually…Influencer7 min readInfluencer7 min read
Mar 20, 2020The Conversation Gen-Z is too Scared to HaveCollege students are known for “scraping by” and often criticized for the “paycheck to paycheck” lifestyle. The reality is these conditions are consequences of modern systems, crippling student debt, and the increasing cost of living in urban cities especially. …Finance5 min readFinance5 min read
Mar 14, 2020The 10 Things I Wish I Knew Before Starting CollegeI’m about six months away from finishing my last exam, walking campus one final team, and leaving the place that defined the start of young adulthood. There’s a million articles you could read about how to prepare for college, but truthfully no one can tell you what to do or…College8 min readCollege8 min read
